2014 LOGO DESIGN & BRAND ART
Beginning entirely with hand drawn ink & marker sketches, I created a logo, brand artwork, and some design guidelines for an independent Auckland-based midwife. Scroll right for more information about the concept behind the artwork and the evolution of the logo, which is based on an heirloom artwork of the client's mother while pregnant. I really wanted to try a different approach to maternity and family related design, something fun and cartoonish but rooted in a sense of style. Unfortunately, she chose to go in a different direction but with any luck that leaves this work open for reinvention in future projects.
Because I travel with neon paper